Trifold brochures are used everywhere. I remember going to AAA with my mother when I was a child and picking up loads of brochures for places that looked fun. At the time, it was Bush Gardens and Water Country USA, or a train ride through the Appalachian Mountains.
While all of the places looked fun, the teams who designed the brochures were absolute pros. Everything from the fonts to the pictures, and the placement of elements to the paper it was printed on, made the brochures were done to catch a person’s eye – even mine when I was a child.
This week, I created a travel brochure for a fictional travel agency, GPS Travel. The GPS Travel agency is a full service company that offers a boutique of services to get people traveling.
The project required me to use InDesign to split the front and back of the brochure into three panels.
A lot of thought went into what I wanted to put in each panel and how I was going to lay it out.
The first thing I wanted to figure out, though, was the color scheme. I chose to go with a red, off-white, light blue and tan scheme because they reminded me of the beach and things that go on at the beach.
When folded, the first panel a person sees is a picture of St. Marten, with the GPS Travel logo at the top, and the phrase, “Make It Yours.”
When I designed the logo, I wanted something that looked like a globe, so I created a blue sphere. The typography I chose was Bauhaus 93 because it was bold and fun. I also curved the lettering so it appears to follow the contour of the globe.
I used Bauhaus 93 as one of the main fonts in the brochure, as well, to give add cohesion between the logo and the brochure.
In the second panel, I listed several destinations in blue banners that were lifted off of the page using a drop shadow. This was a simple way to add three-dimension to the brochure. I also broke the grid with the banners by pointing them in several different directions.
I also list a phone number and address on the bottom of the second panel, because when it is folded into thirds, it will appear on the back, in a spot where it can easily be found.
In the third panel of the front page, I created an “About Us” page. The text font I used here was Arial Rounded MT Bold, because it pops and is easy to read. Stylistically, I broke the grid here also by planting an image of a yacht in the middle of the text, with the words wrapping around it. The image is tilted, and also has drop shadow to create dimension.
For a little fun, I added a quote at the bottom using Gabriola text, making it appear like it may have been handwritten.
Moving left to right on the back of the page, I wanted to create pages for “Services,” “Packages,” and “What Now.”
On the services page, I stuck with a one-column grid, but split it up using blue boxes with white text to separate the text up a bit. I also added a phone number at the bottom to remind people how to get in touch with the travel agency.
On the middle panel, I wanted to show more travel images, so I chose a cruise ship, a street in Puerto Rico and a pyramid in Mexico – all images that I shot. I mean, it is a travel brochure and I want people to get excited about the opportunities. Again, these images are lifted off the page using drop shadow, and they overlap slightly. This is another example of breaking the grid.
On the third and final panel of the brochure, I created a call-to-action page. I placed a QR code at the top for people to scan and get to my website. After that, I provide five simple steps for people to follow to get travelling.
In the article, “11 Techniques for Breaking the Grid,” Rebecca Creger gives several examples of ways to get away from symmetrical design. Some of the ways I used to break the grid included tilting text, wrapping text, overlapping objects, using the edge of the paper and enclosing shapes. I also embraced asymmetry and provided a collage.
Overall, this project was fun and challenging.